Voicebooking has compiled a worldwide collection of statistics about advertising industry spend & revenue statistics, with numbers from 2021, 2022 and projected numbers for the end of 2023 to 2027. All data has been collected from reputable sources.
Global ad spend in 2022, by medium
Internet (61.9%)
TV (22.72%)
Outdoor (5.17%)
Radio (3.84%)
Newspaper (3.71%)
Magazines (2.17%)
Cinema (0.3%)
Mediums in which ad revenue is projected to grow include: TV and Video advertising, the audio ad niche, outdoor advertising & cinema.
Newspaper and magazine commercial revenue is projected to decline by 2027, following the growth in overall digitisation lowering the demand for offline mediums of advertising.
TV ad revenue is projected to grow, with 2022 numbers showing a total $171 billion on a global scale. Forecasts project TV ad revenue growing from $169 billion to $185 billion, over the period of 2023 to 2026.
Social media ad revenue in 2022 has seen exponential growth, considering the rise in popularity of the ad medium; with the following growth across their respective platforms:
Social media ad revenue overview (2022)
Tiktok 26%
Twitter 22%
Pinterest 19%
Facebook 18%
Snapchat 18%
Linkedin 18%
Read more about the location specific statistics: https://www.voicebooking.com/en/world-advertising-industry-spend-revenue-statistics
